Basically, Internet marketing is an online advertising campaign wherein you sell your products and promote your services through various marketing methods such as Search Engine Optimization (SEO), social media marketing, or email marketing. If you have a solid experience in sales, you know that the value of a product or service is critical to the success of a business.
If you’re just starting your own small business and in the midst of developing your products, take note that there are only few kinds of products that will rake in revenue (although there are tons of products you can advertise and sell online).
There is a general consensus among experienced Internet marketers that the best ones to market online would be “evergreen” products. So, what are evergreen products? They’re the products that will often sell since they satisfy basic necessities and needs, and are always in season.
These products fall under the general classifications of money, health and love. People would often want more of these three than anything. So make sure you are championing products that are evergreen in make and have some basic know-how in Internet marketing. With these in mind, in less than a month’s time, you’ll attain your first-ever sale.
To find products or services that you need to promote online, you need to find marketplaces that cater to your niche. Clickbank and Markethealth are two of the leading product marketplaces you can find. Markethealth caters to health and beauty products for various health conditions like weight loss or eyelash growth. Clickbank is a source of dating guide information and finance-related products and services. You might need to sign up at these sites as an affiliate before you can kick off your promotional designs.
Affiliate programs typically fund their affiliates through Paypal. But, there are those that recompense only by checks, like Clickbank.
You can also look into Shopify, a complete hosting and ecommerce platform that enables you to organize your own shop, selling whatever you are offering without having to build your own site or spend tons of dollars getting your advertisements done.
If you’re feeling overwhelmed with your product promotions, you can simply turn to Ebay, which is still an awesome way to market your products online. You can run Ebay shops using its platform (which will cost you a bit) along with your other sites. Ebay will surely get your products in front of hundreds of potential customers since the site boasts millions of users on a regular basis.
If you’re dynamically selling products online, an excellent way of promoting your products is to get them placed on Google shopping results. Sometimes, the results are shown on the Google search results pages for countless product queries. It can be a brilliant way to increase business advantage by sending more traffic to your website, particularly if your business provides cheaper products compared to your competitors. You need to sign up at the Google Merchant Center to start using this platform.
In picking out a product, you also must need to consider two things: If there’s a continuing solid demand for the product you’re engaged in and if the competition isn’t too aggressive. However, products that have no competitors would mean nobody’s making a profit off of it.
You have a basic knowledge of Internet marketing and have added social media marketing into the fold. Social media outlets such as Facebook and Twitter are the most popular ones that businesses turn to obtain customer leads. However, have you considered using Pinterest and YouTube to promote your small business online?
If not, then the time is ripe to upload those videos and post high-quality images of your products or services to obtain easy online traffic. Both of these sites have the capacity to bring in thousands of visitors to your authority site every week. What you need to do is utilize them the right way.
The use of social media sites have become prevalent among Internet marketers because of the viral intensity that they emanate. Have you ever noticed that some YouTube videos have more than a million hits? Now, how does that occur?
Anytime someone uploads a video on YouTube and shares them on other social media sites such as Facebook, Twitter or LinkedIn, someone watches them, and is listed back to YouTube as one view.
If videos are entertaining (movie trailers, tv series, music videos, personal funny videos), informative (documentaries, educational clips) and useful (such as DIY crafts or cooking), your friends on these social media sites will ‘like’, ‘follow’, and also share them on their news feeds, thus creating a viral cycle where your friends’ friends and so forth, view them and do the same thing. You can see how quickly this effect can go off in just mere seconds.
Videos that usually incite viral movement are personal videos that are noteworthy and hilarious. These videos could be anything, from having extraordinary pets diving into the river to rescue their masters to laughing babies.
YouTube viewers also want to interact with people. So when they’re looking for a video, interaction is what they’re seeking for. However, there are cases where some videos other than a conversation video can produce tons of views. That type of video is what you call a screencast.
The same rings true for Pinterest. The site usually features high-quality images more than videos (although you can upload videos on-site). These images are viewed by millions of end users and these users would try to pin images that are interesting to them. The viral effect is brought upon by users who are repinning pinned images to their boards. Each time someone repinned an image, a link to your site also comes with it and will be clicked!
Pins that get the most repins include recipes, DIY arts, crafts and decorating, fashion, inspirational quotes, celebrities, pets, and children. If you are involved in one of these aforementioned niches, you can expect to gain traffic from the Pinterest audience. But even if you have a different niche, just use images in high quality and your profile could work very well.
Using YouTube and Pinterest are excellent resources to earn a stream of traffic back to your site. Remember that in Internet marketing, more generated traffic means more generated sales.
Many small businesses are learning that if they want to level the playing field with the bigwigs, they need to come up with effective marketing strategies. One such marketing strategy is Internet marketing. Small business owners are now realizing the importance of dabbling in Internet marketing and the advantages this strategy provides in terms of generating customer and sales leads.
But first, what is Internet marketing? Internet marketing simply means online advertising. It also pertains to e-commerce or e-marketing. Not only is this marketing strategy affordable, it’s highly effective and an excellent way to grow and expand your small business.
Yet, Internet marketing is not only used to promote your local community flower shop. Internet marketing is being utilized by entrepreneurs, executives, network marketers, home business owners and anyone else who longs to get their brand name out efficiently and quickly into the marketplace, from anywhere to anyone in the world.
Internet marketing may appear intimidating to tackle on your own. Without the necessary knowledge and right tools and resources at your disposal, this marketing approach could feel overwhelming. But if you take the time to understand its objectives and seek for the appropriate tools and training, Internet marketing will be a lot easier to deal with.
Initially, it’s vital to be familiar with Internet marketing, its goals and benefits. One thing you need to understand is that Internet marketing has a lot to do with search engines. A LOT. Search engines matter in promoting your business as well as having your brand rank highly. Whenever potential customers type in your business name, search engines look it up.
Another advantage is that Internet marketing provides companies ways to track their progress through promotions, daily ads, and sales. It makes your marketing assessable, where you can identify what is working and what isn’t. When you have learned about your marketing outcomes, you can adjust accordingly. Plus, you can target a certain demographic to make your marketing efforts more focused and more successful.
It’s also important because when someone searches online for the sort of business that you have, your listing will crop up with a map so potential clients can see exactly where your company is located in the area.
Another Internet marketing benefit is that you can create an email marketing campaign to designate e-newsletters to help grow your customer base. This approach can keep past customers informed and they will be reminded of your products and services, thus making them come back for more. This also makes it easier to showcase new products and services at a fraction of the cost compared to sending out flyers or traditional printed banners and newsletters.
Additionally, with Internet marketing, your days of having boxes of flyers strewn across your office, cold calling clients to remind them about your products or services, and lugging around printed advertisements to hand out to potential customers are a thing of the past. Through Internet marketing, you can expose and market your brand all over the world depending on your business type or situation.
Indeed, there are many pros to Internet marketing. If you’re all fired up to get your business from the ground up, this is the marketing solution you need.
One of the key reasons that these business owners are able to produce tons of money is because they understand how everyone is interconnected online. They take advantage of that interconnectedness through their websites, blogs and social media platforms.
Internet marketing may appear overwhelming, but it’s not as hard a task as it seems to be. If you have a product to promote and sell, and have a technique in generating targeted visitors to your websites, you can make some revenue, even a full-time income if possible, on the Internet.
To engage in Internet marketing, all you have to do is have a presence online. Look for ways on how to build a quality, user-friendly website that will act as an authority site. Once you have your own official website, you can use these handy tips to obtain your targeted visitors and generate traffic.
You’re all set to dabble in Internet marketing and have scoured sites that offer courses on it. However, you’re lacking in funds right now. You’ve just paid a hefty price for that web developer you’ve employed to build your website. So, what now?
Small business owners have turned to government grants to obtain financial assistance and mentoring support. Funding opportunities such as business grants for women, grants for minority first-time business owners, and business loans and counseling for retired professionals are readily available.
Once you have gained adequate funds, focus on using the money to create a solid advertising scheme. Traditional businesses have advertised through newspapers or classifieds to lure in potential customers. However, there are ways on how to earn traction through social media advertising. It’s a very feasible way to post your products or services on Facebook, Twitter, Pinterest, and the like. Exploit that interconnectedness by sharing your product ideas, business concepts, even asking for tips and feedback from your audience. People will want to follow you more and get curious with your brand if you engage with them on a regular basis. You can earn substantial income by merely posting updates on social media sites every day.
You can also advertise without the need for handing out flyers. A site like Craigslist enables you to post an ad for whatever it is you want to promote or sell to a specific location. Provide the link to your website and create an interesting ad about the items or services you are offering.
Last, but not least, is content writing and submission. While this used to be more lucrative, it’s crucial to compose unique articles that will cause search engines to index your content information. If have tremendously unique keywords, which are called long tail keywords, you’ll be able to easily obtain a decent Google ranking for specific keywords that you have selected.
By following these three tips for your Internet marketing efforts, you should be able to create enough traffic to make your small business venture meaningful and, with any luck, more cost-effective.
“Content is king” is already an overused phrase in SEO and Internet marketing practices. But, it still rings true up to this day. Why? Blame it all on Google’s search algorithms: the Panda, Penguin and Hummingbird. While Google PageRank still is the chief ranking system, where it measures the amount of links to and from a website, unique and original content still matters.
The Panda has become the codeword for recent changes in ranking algorithms where Google ranked sites utilizing texts and keywords embedded on individual pages. This means that a page with tons of text that incorporate keywords an end user was searching for would rank high in search results. However practical it was, it backfired.
Users would cash in on that system and stuff tons of keywords on their websites. Some website owners would cram keyword phrases hundreds of times on single pages and sometimes cheat by way of scraper sites.
By web scraping, these website owners would steal content, copy and paste it, thus creating duplicate articles. Then they would place ads on their sites, which could be built automatically by the hundreds and would deceive search engines. This results into seconding the visitor who would be clicking on the ads, providing the revenue for the scraper site.
Google swiftly adjusted Panda again and now sought for complete articles, thus ignoring the copy and pasters. However, spun content have cropped up using spinning tools. Spinning software is designed to develop articles that incorporate the keywords. Google’s search spiders are only automatons that would not know the difference between spun articles and actual, original articles.
Until recently, Google has changed its search algorithms again by studying and using human test subjects while they browsed websites and ranked them by speed, quality, trustworthiness, design, etc. Panda’s learning algorithm is now influenced by the tests people have conducted to learn and spot actual articles from spun content, high quality sites from low quality, scraper sites.
In 2012, Google has brought Penguin into the fold. Along with a Panda update, the new search algorithm has banned sites that have infringed on websmaster guidelines. Keyword stuffing, fake, duplicated articles, link schemes, scraper sites, and other black hat search engine optimization (SEO) practices are now being ignored and prohibited.
In 2013, Google has announced the Hummingbird. According to Google, Hummingbird pays particular attention to each word, which ensures that the whole sentence or context is addressed. This means that the usage of keyword synonyms have been enhanced with Hummingbird. Now, Google exhibits theme-related results rather than listing results with exact keywords or phrases.
With Panda, Penguin and Hummingbird in tow, Google only addresses legit, quality sites. So, in order to obtain good site rankings and decent traffic, websites got to have genuine subject information that it promotes. Also required are genuine articles written by real human writers. The more actual and original articles and blog posts with relevant keywords, the higher the ranking.
The new search algorithm updates have established the need for site owners to bring up-to-date their websites with tons of useful, original content. This proves beneficial to the end user who just want to input a keyword and get a decent search result.
If you are already dabbling in Internet Marketing and earning some revenue online with your website, you know that you can grow your business by merely following inside secrets that most Internet marketers use to successfully boost their profits online.
If you want to learn what these secret nuggets are, read below to find out:
Build more websites
You simply cannot just depend on one website to boost your earnings through online traffic. It’s time to build another website that’s related to your niche. While some Internet marketers will urge you to build a website in a different industry, if you decided to go for it, then ensure that thorough research is performed.
For example, you are delving into the philanthropy sector. You introduce the freshest grants available from charitable organizations. Add to the mix some federal funding opportunities while you’re at it. Dedicate a site that offers information about the various grants available from the federal government, such as small business grants for women, financial aid for college students, funding for veterans, etc. Build additional websites until you have reached your revenue goals. Internet marketers prefer building at least 50 to 100 sites if you can just to get your brand out and earn massive income.
Experienced Internet marketers and business owners think it wise to constantly whip up unique articles every time. However, the fact is that numerous publishers of high-traffic websites do not post unique articles. Instead, they simply search and gather content like texts, images, and videos from other websites and write a few short paragraphs as intro and outro.
While it’s surprising to know that building 50 t 100 websites is crucial, you don’t have to worry since there are lots of tools, resources and platforms available to help you curate your content for all of your websites.
Mind the keywords
Although embedding a keyword is still critical in an SEO (Search Engine Optimization) article, don’t overstuff it with keywords or search engines can penalize you for that. Make sure that you know who your target audience is and what is in their minds when they’re searching for that particular keyword.
While there are some keywords that specify a person is only seeking for more information online, there are keywords that signal that potential customers are ready to purchase.
If you wish to make tons of money online, it’s critical that you determine buyer keywords. Of course, you’ll need to have a background in SEO and understand how your website can be placed on top of Google searches.
Create email lists
Successful Internet marketers will convey that the money comes in the email list. There’s a reason for creating a list and building a relationship with your list. Take note that you are selling your products or services to potential customers online, not automatons, so it’s imperative that you build a relationship with them. Express to people that you actually care about them by sharing useful and relevant information in your emails.
Provide what your potential customers can expect from you and the benefits that can be gained from your products or services. However, before that, you should send at least four emails consistently before sending them a notification that promotes a particular product or service. Even with sales emails, ensure that you’re not doing any hard selling.