You can find an incredible amount of information concerning Website marketing. Some of this may be new information to you, and some may just be reminders. No doubt, it will help you sharpen your marketing skills. This article should be able to help with that.
Knowing your competition can be very beneficial to your own strategies as you learn from their successes and mistakes. When looking at a competitor’s website, put yourself in the shoes of a customer. If you would purchase their products, what about their marketing encourages you to do so? How can you incorporate some of these strategies into your own website?
Social Media Websites
Take advantage of social media websites such as Facebook or Twitter and integrate them into your marketing strategy. Your will be visible to your customers at all time if you use social media websites, this will give you the opportunity to send out quick promos. Just be sure not to promote too much with tweets and comments. You are better off providing posts that offer valuable information or insights with a marketing message included now and then.
Do not use AJAX and Flash too often. Don’t overload your site with Flash animations that annoy customers. If possible, try not to use them at all. Use Flash sparingly and use rich content and links as the anchor of your website.
Connect to other articles you have created by linking to them in your article. You want to do everything you can to make sure people spend plenty of time on your site, including providing links to other pages. Internal linking to previous articles will keep visitors on your site which will increase your ranking on a search engine.
Knowing what your competition is up to is a necessity if you want to stay ahead of them. You should research your rivals’ sites and find what you can do better. Capitalizing on the weakness of your competition by promoting your own ability compared to the lack of theirs will help distinguish you in the eyes of would be customers.
Hopefully, you have a new idea or have remembered something you want to use in your internet marketing plan from this article. Apply what fits your circumstances. Continue to sharpen your marketing skills!