Peter Roesler, contributing writer for Biz Journals, writes about the shift in the music industry and lists nine Internet marketing stats that have impacted this shift.
“These stats show that music is still a great way for marketers to reach consumers, since music remains just as popular now as it ever was. Business owners should take advantage of ads on online radio or streaming music services. It’s a good way to reach consumers in places where traditional Internet marketing techniques can’t be used.”
Roesler advises that music producers must consider using Internet marketing techniques to help them earn better coverage for their artists as well as boost album sales.