Who are the millennials? According to Wikipedia‘s definition, they’re the generation that have been born between 1982 to the early 2000s. Millennials have been known to be a creative, tireless, tech-savvy, business-minded bunch that have built their own startups and small businesses.
But how can you market to millennials using the Internet? According to Chad Sloan’s article on Business2Community, “marketing to millennials can be tricky business. Fickle consumer behavior and constant interconnectivity, present a difficult dichotomy of balancing ever-present marketing with not being too “in your face.”
So, what do millennials need right now? There is no longer the aim to simply thrust content out into the Internet, rather, quality over quantity is preferred. Teens and young professionals respond to empowering, funny, and thought-provoking content far more than direct advertising.
Read the article: Online Marketing To Target Millennials | Business2Community